Privacy Policy
Last updated: September 2026
At PURA VIDA Coffee Lab, we are committed to protecting the privacy and security of the personal data of individuals who visit our website and use our services.
This Privacy Policy explains how we collect, use, store, and protect the personal data you provide to us through our website, online store, and other contact channels.
The processing of personal data is carried out in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR), Organic Law 3/2018 on the Protection of Personal Data and the Guarantee of Digital Rights (LOPDGDD), and other applicable regulations.
1. Data Controller
Controller: PURA VIDA COFFEE LAB SL
Trade name: PURA VIDA COFFEE LAB
Location: Marbella, Málaga, Spain
Email: info@puravidacoffeelab.com
Website: puravidacoffeelab.com
The data controller is the person or entity that determines the purposes and means of the processing of personal data.
2. What personal data do we collect?
Depending on how you use our website, we may collect different categories of personal data, including:
Identifying information
- First and last name.
- Billing and delivery address.
- Postal code and locality.
- Phone number.
- Email address.
Data related to orders and purchases
- Purchased products.
- Order number.
- Purchase history.
- Information regarding deliveries and returns.
- Information required to manage billing and legal obligations.
Contact details
When you contact us via email, contact forms, or other channels, we may process the information you provide in order to respond to your request.
Browsing data
When you visit our website, certain technical data may be collected automatically—such as information related to your device, browser, IP address, operating system, and browsing activity—depending on the tools and cookies used on the website.
The use of cookies and similar technologies is specifically regulated in our Cookie Policy.
3. What do we use your data for?
PURA VIDA Coffee Lab may use your personal data for the following purposes:
Order and Purchase Management
We use your data to:
- Process and manage your orders.
- Confirm your purchases.
- Prepare and deliver the purchased products.
- Manage payments.
- Manage returns, refunds, and issues.
- To communicate with you regarding your order.
Customer Service
We may use your data to respond to inquiries, requests, or complaints at any time.
4. Legal basis for processing
The legal basis for processing your data will depend on the purpose for which it is used.
Applicable legal bases include the following:
Performance of a contract: when we need to process your data to manage a purchase, order, delivery, return, or other contractual relationship with you.
Compliance with legal obligations: when processing is necessary to comply with legal obligations applicable to our business activities.
Consent: when you have expressly given us your consent—for example, for certain commercial communications or specific non-essential cookies.
Legitimate interest: when processing is necessary for certain legitimate purposes of PURA VIDA Coffee Lab, while always respecting your rights and freedoms and complying with applicable regulations.
Consent for a specific processing activity must be distinguished from the general information provided in the Privacy Policy.
5. Is it mandatory to provide your data?
Data required to make a purchase, carry out a delivery, or comply with certain legal obligations is necessary in order to provide the corresponding service.
If you do not provide the data necessary to manage an order, we may be unable to properly process or deliver your purchase.
In cases where processing is based on your consent, providing your data is voluntary, and you may withdraw that consent at any time.
6. With whom do we share your data?
PURA VIDA Coffee Lab does not sell or rent your personal data to third parties.
To provide certain services, we may share strictly necessary data with suppliers and partners acting as data processors, for example:
Transport and courier companies.
Payment service providers.
Web hosting and technology service providers.
Email service providers.
Website maintenance and management services.
Providers of analytics and marketing tools, where applicable.
These providers will only access the data necessary to perform the contracted services and will be subject to the relevant data protection obligations.
Where necessary, PURA VIDA Coffee Lab will enter into appropriate data processing agreements with its providers.
7. Payments
Payments made through our online store may be processed by third-party providers specializing in payment services.
PURA VIDA Coffee Lab will not store full bank card details when payment processing is handled directly by the payment service provider.
Data processing carried out by such providers will be subject to their own privacy policies and terms of service.
8. International data transfers
Some technology providers used by PURA VIDA Coffee Lab may be located outside the European Economic Area or use infrastructure situated in third countries.
Any international data transfers will be carried out in accordance with the requirements established by the GDPR and by utilizing legally applicable mechanisms and safeguards, where necessary.
9. How long do we keep your data?
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected.
Data related to purchases and commercial transactions may be retained for the periods required by applicable tax, accounting, commercial, or consumer protection laws.
Data processed for sending commercial communications will be retained for as long as you maintain your consent or until you request to unsubscribe.
When the data is no longer necessary, it will be deleted or, where appropriate, blocked for the periods required to address potential legal liabilities.
10. Data security
PURA VIDA Coffee Lab implements appropriate technical and organizational measures to protect personal data against loss, unauthorized access, alteration, disclosure, or destruction.
Security measures are determined by taking into account the nature, scope, context, and risks associated with the processing of personal data.
However, no information storage or Internet transmission system can guarantee absolute security.
11. Your rights
As a user, you may exercise the rights recognized by data protection regulations, including:
Right of access: to know what personal data we process concerning you.
Right to rectification: to request the correction of inaccurate or incomplete data.
Right to erasure: to request the deletion of your data where applicable.
Right to restriction of processing: to request that we restrict the processing of your data in certain circumstances.
Right to object: to object to certain processing activities.
Right to data portability: to receive certain personal data in a structured, commonly used format, where applicable.
Right to withdraw consent: to withdraw previously given consent at any time.
To exercise your rights, you may send a request to:
info@puravidacoffeelab.com
Where necessary, the request must include sufficient information to verify your identity and properly process the request.
The AEPD recommends expressly informing individuals about these rights and providing a simple means to exercise them.
12. Right to lodge a complaint
If you believe that your data protection rights have not been respected, you may lodge a complaint with the Spanish Data Protection Agency (AEPD), the competent supervisory authority in Spain.
You can find information about your rights and how to lodge a complaint on the official AEPD website.
13. Minors
Our website and services are not specifically directed at minors.
We do not knowingly collect personal data from minors in the absence of a legal basis permitting such processing.
If you believe that a minor has provided us with personal data without the necessary authorization, you may contact us at info@puravidacoffeelab.com.
14. Social media
PURA VIDA Coffee Lab may maintain a presence on social media and use these platforms to communicate with customers and promote our products and services.
Interactions with our social media profiles are subject to both this Privacy Policy and the policies and terms of each respective platform.
We are not responsible for the privacy practices of third parties beyond our control.
15. Links to third-party websites
Our website may contain links to third-party websites, services, or platforms.
PURA VIDA Coffee Lab is not responsible for the content or privacy policies of such external sites.
We recommend reviewing their respective privacy policies before providing them with personal information.
16. Cookies
Our website may use cookies and similar technologies to enable certain functions, improve the browsing experience, analyze website usage, and, where applicable, provide personalized communications or content.
Cookies that are not strictly necessary will be used in accordance with the options selected by the user in the cookie settings panel.
For detailed information about the cookies used, their purpose, and how to manage them, please consult our Cookie Policy.
17. Changes to the Privacy Policy
PURA VIDA Coffee Lab may update this Privacy Policy when necessary to reflect legal, technological, or operational changes, or changes to our services.
The version currently in effect is the one published on this page, along with the date of its last update.
We recommend checking this page periodically for any changes.
PURA VIDA Coffee Lab
Marbella, Málaga, Spain
info@puravidacoffeelab.com
Slow mornings. Good coffee. Pura Vida.